![]() The short version is that it's a sale with exclusive discounts for Amazon Prime members. We have a dedicated ' What is Prime Day?' guide if you'd like to see a deeper dive into the event, along with a bunch of shopping tips to get you ready and make sure you get the best out of the sale. We'll certainly be keeping an eye out for items we've previously highlighted in our buying guides to ensure you're not only saving money but saving it on the best products out there. Expect Prime Day deals to really shine in popular categories like tech, home, garden, pets, gaming, mobile, fashion, and more. Prime Day really is a site-wide sale, so if you've been meaning to pick up anything lately, it might be worth holding out to see if it's cheaper in the sale. ![]() Whereas those cheeky deals that have regularly been cheaper in recent weeks can go sit in the naughty corner. But if it's still a great deal, then we'll share it with you. Inflation being the swine that it is though, means that there will likely be plenty of deals that aren't quite the lowest-ever price that they might have been late last year for example. Our experienced team of deal hunters will be working throughout the 48-hour event to sniff out the very best bargains and let you know which ones are genuinely worthy of your attention. Many of the Prime Day deals are typically amongst the best you'll find in the summer season. We'll be highlighting some of the very best deals right here, so feel free to bookmark us and come back on the day. ![]() Amazon is still being coy on the dates, but if past form is anything to go by, we're pretty confident it will be happening around the week starting July 10. Summer is finally here and that means Amazon Prime Day 2023 is fast approaching. When you buy through our links, Insider may earn an affiliate commission.
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